In “Bitter Heart”, the Brushfire Records newcomer canonizes the signature modus operandi prevalent in her lauded YouTube offerings: An airy, laid-back take on love’s weightier topics.
The track expresses the pent up feelings of a neglected love, but it does so with the happy-go-lucky introspective style popularized by label-mate Jack Johnson. In fact, “Bitter Heart” is reminiscent of several tracks on Jack’s In Between Dreams. A brief horn bridge (provided, I’m assuming, by Ozomatli) adds a satisfying touch.
Avi’s unique sound may not take popular radio by storm, but when you hear it playing in a surf shop or on Pandora, you won’t be able to help but take notice. The fusion of her Billie Holiday-like voice with eclectic accompaniment draws your attention and keeps it until the last happy chord.
Zee Avi’s self-titled debut album is due out May 19.